Setting web accessibility standards for employers

Case study: Accessible Employers website for the Presidents Group

2021

Testimonial

I would recommend KunStudios to anyone who wants to expand their website to meet and achieve accessibility standards.

Yat Li
Senior Accessibility Consultant, Accessible Employers Opens in new window

The Challenge

The Presidents Group had a website dedicated to accessible resources for employers that they had trouble updating. The site was built for accessibility on the front end, but the back-end was built unconventionally.

Every time they tried to update the site with new content, they’d run into problems that would require costly web developer support. There was also confusion between their organization The Presidents Group and the website which was called Accessible Employers.

They wanted their new website to be an example of web accessibility on the front and back end, allow users to find resources easily, and clear up confusion between their brand elements.

Project Scope

WordPress website design and build, accessibility testing and integration, ongoing website support

Wins

  • Website is a showcase of accessible design and development standards
  • Site’s backend is accessible and can be updated by current and future staff using a variety of assistive technologies including screenreaders
  • Complex information structures were organized so that resources and members are easy to find
  • Clarified brand positioning between the Presidents Group and Accessible Employers so there’s less confusion between the two entities

Team

Krisztina Kun: project lead, digital strategy, website development, accessibility testing, ongoing website maintenance

Lisa Hemingway Opens in new window: creative direction, brand refresh, web design

Madelen Ortega Opens in new window: project management, content strategy

Jason Aune Opens in new window: tech support, third-party integrations, accessibility testing

Erin Flegg Opens in new window: website development support