Strengthening web presence to promote literacy

Case study: Decoda Literacy Solutions Website

2021

Testimonial

We had a large and unwieldy website and had concerns about how we could take what we had and create what we needed. Krisztina and Lisa helped us define what we wanted to achieve with our new site: how it would work, look and feel, and how we could best manage it. We are thrilled with what we achieved. Thank you KunStudios!

Margaret Sutherland
Executive Director, Decoda Literacy Solutions Opens in new window

The Challenge

Decoda Literacy Solutions had a website that had organically grown over the years, leading to parts of the content and technology to be cobbled onto the original designs. The site had grown into a complex house of cards that staff were reluctant to touch and users had trouble navigating.

There was also some confusion between the organization and their foundation. Brand elements could use a refresh. Decoda wanted a bold new design that was easy for staff and users to use with a refreshed and polished look.

Project Scope

Brand refresh, WordPress website design and build

Wins

  • Users can navigate the site and do targeted information searches easily
  • Simplified website’s complex structure and functionality without cutting much content
  • Updated brand looks modern and clearly defines organization and foundation
  • Staff can update the website with ease and confidence

Team

Krisztina Kun: project lead, project management, content strategy, digital strategy, website development

Lisa Hemingway Opens in new window: creative direction, brand refresh, web design

Alex Ghattas Opens in new window: website development support

Daniel Chai Opens in new window: content support