Drawing Change is a portfolio website I built for a local graphic facilitator and illustrator working with non-profits and social justice organizations world-wide.
Custom Design on WordPress Theme
Sam had a large amount of work he wanted to present in this new portfolio site and was working with a small budget. In order to get everything done within the budget, we decided to use the Make theme with some custom design work. Using a pre-made theme substantially lowers the overall cost because there is less work on the development end. I created custom designs with minimal coding.
Focus on Key User Needs
Because Sam had a lot of content, we started the project by talking about the kind of work he wanted to attract and the needs of his key users. With this in mind, we developed a strategy on how to best organize his content. The goal was to show as much work as possible while creating a clean and welcoming design.
Search Engine Optimization
Sam decided to use the website redesign to change the name of his agency to Drawing Change. To keep his excellent Google ranking, we mapped all his old URLs and redirected them to new pages.
Recognized by Theme-Maker as Best of Class
Many people use the Make theme to create beautifully-designed sites. So I was surprised and delighted to see Drawing Change featured as the first example in the Make theme showcase. The theme developers use this showcase to highlight the best designed websites in order to entice more people to try their theme. Drawing Change has been the first example in their showcase for two years running.