Earnest Ice Cream website

Enhancing values-based beloved local business

Earnest is a much-loved local ice cream shop in Vancouver. Their stores embody a contemporary west coast vibe and their ice cream is top-notch. Their website was hard to navigate and didn’t match their in-person aesthetic.

We helped them build a site that showcased their good work in the community, navigated the user through the store locations and better reflected their brand and in-person experience.

Project Scope

Brand refresh, web design, WordPress web development, training, ongoing website support and maintenance


  • Users can find scoop shop locations and daily menus easily
  • Elevated web design reflects the spaciousness and west coast feel of scoop shops
  • Site meets high web accessibility standards and supports client’s values of inclusivity and diversity
  • Backend is streamlined and used daily by scoop shop staff to update flavours at each location

Build Details

  • It took some brainstorming to get the user flow of the site right. As an outside group, we didn’t understand not wanting to list all flavours, but when we thought of it more like a restaurant, it made sense to enter the site through the location and once in that location, you see the flavours you have access to.
  • From there we created flavour boards that listed flavours in pints, scoops, and sandwiches, which are linkable to each flavour’s page and cross-reference to each location they’re available at. This is truly the engine of the site and incorporates unique illustrations from the Earnest brand.
  • The sidebar opening from the side took some playing around with to work out the most accessible format for mobile: should it take up the whole page? Should it stay open or click shut on its own? What makes the most sense for the user while keeping close to how the desktop sidebar works?


  • Krisztina Kun: project lead, digital strategy, website development, ongoing website support
  • iilo Creative Alliance: Lisa Hemingway, creative direction, brand refresh, web design; Madelen Ortega, project management, content strategy; Sarita Mielke, content support;
  • Erin Fleggwebsite development support
  • Laura Eagin: content migration

“I was surprised with how much work is involved in designing and building a website! I was pleased that the flow and timeline of this work was clearly communicated.

I would absolutely recommend KunStudios! Krisztina is a talented and communicative professional with a helpful network of peers and the ability to take on projects large and small.”

Ben Ernst
co-owner, Earnest Ice Cream
Frances Street scoop shop page
Earnest homepage

Check out Earnest Ice Cream’s website