I designed and developed a couple of campaign websites for the Living Wage for Families organization in Vancouver.
Design and Content Strategy
We started the project with design and content strategy. As with many community organizations, the Living Wage Campaign had a lot of important information they wanted to share with their audience. Unfortunately, that meant that their previous website lacked focus and was hard to navigate.
We assessed the site audience and created user paths navigating through the new website. I created the sitemap based on user needs and corresponded the user needs back to their strategic plan. We then mapped out the navigation structure for the site. Once that was planned out, I designed the structure of the home page, landing pages, and content pages.
NationBuilder Custom Theme
I found a NationBuilder theme that was a good fit as a starting base. I modified the theme: highlighting the three user-paths on the front page, developed reusable calls to action and styled the text for easier scanning and better search engine optimization.
The resulting new website has all the in-depth information from their previous website, but is easier to use, more dynamic and in a bolder and brighter look.
Created Another Campaign Website Easily
Because of the planning and forethought that went into designing the site, I was able to reuse the NationBuilder theme for another campaign they were starting promoting good jobs and fighting for an increased minimum wage. I designed the Good Jobs BC website with the same user paths and design elements of the original Living Wage Campaign website. To make it unique, we chose a different colour from within their brand palette.