Project Seahorse website

Advancing global ocean conservation

Project Seahorse is a marine conservation organization based in Vancouver and the UK. They had put together a website on Squarespace that had grown unwieldy over the years. It was hard to find information for their various user groups and hard for them to explain their work easily.

Collaborating under Backyard Creative (now iilo), we helped create a website that better showcased their extensive research, is much easier to navigate and looks professional and inviting.

Project Scope

Content strategy, web design, WordPress web development, training, ongoing website support and maintenance

Build Details

  • There were a lot of resources to organize, so we created several nesting landing pages to help user flow, with top-level ones created manually while lower ones were autogenerated using taxonomies
  • With a UK presence, we needed to make sure the site was GDPR-compliant and helped find the best solution for cookie permissions for users in different locations


  • Client uses website daily to direct users to their extensive research
  • Refined illustration clearly explains client’s work in ocean conservation
  • Users can find all site pages and subpages easily, without any content getting buried
  • Site provides a professional web presence, building trust with global partners


  • iilo Creative Alliance: Lisa Hemingway, team lead, creative direction, web design; Madelen Ortega, project management, content strategy; Trina M’Lot, illustration
  • Krisztina Kun: digital strategy, website development, ongoing website support

“You didn’t just give us a website, you gave us a tool for conservation.”

Dr. Amanda Vincent
Director and Co-FounderProject Seahorse