Services

The discovery and strategy phase incorporates all key members of our team to look at your project and problem solve all areas going forward. This stage is where we’ll make most of the decisions that will guide the rest of the project.

Deliverables include: a detailed workback schedule, a sitemap, a creative brief, and a technical document.

In this phase, we’ll take the sitemap and page templates from the discovery phase and drill down to establish the components on each page. We’ll put together wireframes that will be the basis of the designs.

We’ll also provide you with a content style guide and resources to establish the accessibility and search engine optimization (SEO) requirements of the content before you dive deep into writing and editing.

For the design phase, we’ll first create a couple of key designs to confirm alignment with your vision and once those are approved, we’ll design the inner elements of the site. We work collaboratively throughout the process to ensure problems are solved from both the design and technical points of view.

We build websites with a baseline of WCAG 2.2 AA accessibility standards.

We’ll build all page templates and components agreed upon in the discovery and design phases.

The site will be responsive with all elements visible and working on mobile, tablet, laptops and desktop computers.

We’ll install and configure best-practice plugins that take care of security, analytics, antispam, search engine optimization, caching, web forms and mailing configurations.

We run our code through validators to test and fix any errors in the languages we use (HTML, CSS, JavaScript and PHP).

We’ll also run automated accessibility tests and ensure the site is between 95-100% on all pages for accessibility in Lighthouse testing.

We’ll integrate your mailing list, social media accounts and any other third-party software that’s needed.

We’ll upload about 15% of your content and help you upload the rest. 

Support includes: website documentation; training videos; systems to track content needs, broken links and redirects; image sizing templates and weekly check ins.

Once you’re happy with the site, we’ll do another round of quality assurance and testing on all major browsers and mobile.

We then get the server ready for launch — we’ll set up your security certificates, back up the staging site, input all 301 redirects and launch publicly once you give us the go-ahead.

We’re in touch following the launch to help with any issues that might come up, and we service the website for a month post-launch.

• For complex websites with a lot of content or third-party integrations
• Several facilitated discovery sessions as needed, and detailed content strategy
• Design mockups of several web pages
• Complex WordPress build with multiple page types, landing pages and secondary navigation
• Uploading of most website content
• Best practice documentation, training materials and in-person training for project leads and staff members

• For sites that need to grow and scale with your organization
• One facilitated discovery session and high-level content strategy
• Design mockups of some web pages
• Custom WordPress build with landing pages and more extensive content setup and functionality
• Uploading of some website content
• Best practice documentation, training materials and in-person training for project leads

• For tighter budgets and timelines
• Research and discovery via surveys
• Simple design, a style tile, and mockups of a few key pages, or working with existing client designs
• Streamlined web development with appropriate technology and functionality
• Training for client to upload website content
• Best practice documentation and training materials

• For artists and solopreneurs who just need a simple web-presence
• Base WordPress block theme installed and configured with best-practices, with five pages and one blog
• Research and discovery via email surveys
• Support with colours and fonts but no branding
• Website training via recorded videos